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  Attorneys across the U.S. have invested in quality websites that describe their legal services to the public. Websites are an opportunity for law firms to share their professional experience and help clients familiarize themselves with the firm’s philosophy. However, once a website is built, it needs to be found. If Google cannot identify a […]

  In last month’s FirmFinder digital marketing blog, we covered the basics of Google My Business, which accounts for a growing portion of first page search engine rankings (below sponsored Adwords results). This month, we’ll share some of the more important features in a Google My Business listing, and how this information impacts SEO.   […]

Search results on Google are no longer simply 10 options on the first page. Usually, a user sees three types of results for their keyword search in a local area: ads, map listings, and organic search results. As an SEO and PPC company for law firms, FirmFinder specializes in helping businesses get found in all […]

Marketing a company is much like gardening. Botanists cannot simply grab some dirt from their backyard, throw it in a pot with a seed, and expect the perfect flower. And business owners cannot simply invest in one marketing channel and expect an influx of clientele. Marketing is a multi-faceted effort—it requires on-going attention to multiple […]

FirmFinder clients are attorneys who understand the importance of an effective digital marketing strategy across all channels. The more digital spaces where a business is present, the more eyeballs its site will receive, and the more potential customers it will gain. But the Internet is a diverse space in business opportunity. Which means customers are […]

The effectiveness of Pay-Per-Click advertising on Google is clear. Businesses instantly appear at the top of search results, controlling exactly how, when, and where they want to be found. Pay-Per-Click is typically a more competitive marketing channel, so a law firm needs effective management of its advertising spend to ensure a good ROI. A quality […]

As you manage a growing practice in the legal profession, gaining clients is a top priority. Cities across the U.S. are designed around a collection of suburbs and provinces, rather than one collective term for the entire region. This diversification means an attorney would not simply like clients in Atlanta, for example, but also in […]

Many attorneys understand the need for quality content on their website that informs the public and brings in clients. Well-written copy is also an essential part of any successful SEO strategy. As an SEO company for law firms across the U.S., Firm Finder specializes in crafting content that’s accurate and search-engine friendly. Our writers stick […]

Backlinks are simply a collection of links to a target website. In the early days of SEO, a website with hundreds or thousands of backlinks had ranking advantage regardless of the origin of the backlinks. Then Google released the Penguin algorithm in 2012. With this update, Google penalized websites connected to excessive amounts of foreign […]

For almost six years, Google has penalized websites with duplicate content. The search engine released the Google Panda update in 2011 in an effort to improve the overall quality of ranking results. Websites that are identified as culprits for stealing content will almost always rank below websites with unique, well-written content. However, many website designers […]

In addition to helping attorneys develop quality websites, FirmFinder specializes in search engine optimization. It is essential that a website is built in a way that is easy for users and search engines to explore. However, the specific techniques for developing an SEO-friendly website are often obscured by popular design trends. A website with a […]

As a digital marketing agency that specializes in services for law firms, FirmFinder has helped dozens of practices build their online presence. One piece that is crucial to getting found and growing a client base is content. Without well-written, original content, search engines cannot detect a website’s purpose and users cannot engage with the attorney. […]

Running a law firm is not like operating any other business. Between legal research, consultations, and time in court, attorneys have little time to focus on marketing efforts. At the same time, marketing is crucial to expanding the practice and gaining more clients. FirmFinder focuses on delivering effective marketing efforts for attorneys across the United […]

When someone needs legal advice, they are going to choose the most convenient way to find it. In today’s world, that often means a quick search on their smartphone. With 60 percent of online searches taking place on a mobile device, it’s more crucial than ever to have a responsive, mobile-friendly website. Most professionals know […]