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People tend to hate the “cookie cutter,” approach, and with good reason. A carbon copy is built for a group, rather than an individual. But when people view website templates as “cookie cutter,” they skim over numerous benefits. Every single piece of a website template is customizeable. The client still chooses color scheme, images, content, […]

Growing law firms need a website that professionally represents their experience, their specialties, and their approach. FirmFinder specializes in developing websites that meet these needs, with customized style and content. It’s essential to make a web design project cohesive, because if each piece doesn’t fit the theme or the look, it will leave potential clients […]

FirmFinder works with dozens of growing law firms across the U.S. We are hired to help them establish and maintain a strong digital presence, from their website to social media to online advertising. However, we are also familiar with the firms that ask, “Is this a good investment? Would I get the same results if […]

FirmFinder clients choose to work with us due to a wide array of priorities and intentions. Sometimes, our award-winning SEO service is the first topic discussed, and other times, clients learn of its importance down the road. Some clients may already make the direct connection between improved rankings and improved traffic, but for others, the […]

Each digital media service from FirmFinder fulfills a unique segment of growth for our clients. While SEO services are designed to improve search engine rankings and improve site traffic, social media encourages a more personalized interaction with clients. Regular social media posts help existing and potential clients understand not just what you can offer, but […]

FirmFinder provides blogging services for dozens of law firms across the U.S. Our team of talented writers completes research on relevant topics for each law specialty and develops quality content that fits the firm’s overall messaging. Many law firms wonder about the best approach to blogging, which we wrote about in a previous post. While […]

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Every day, thousands of law firms post on social media to engage with followers and build their digital presence. At FirmFinder, we provide regular social media postings for law firms to keep up with potential clients’ expectations around these accounts. If someone is looking for legal services in your local area, a stale social media […]

As your law firm continues to expand its digital marketing presence, you’ve probably considered blogging. At FirmFinder, we include regular blogging services for our clients to help expand their SEO presence and refine their content marketing strategy. Here are a few of our core considerations when developing a law firm’s blog: Priorities: While the team […]

Establishing a well-ranked Google My Business listing is key to a successful SEO campaign. While we covered Google My Business listings in some previous posts (here and here), it’s also important to build a collection of positive ratings and reviews for your law firm on Google. Not only can FirmFinder provide support and content optimization […]

  Attorneys across the U.S. have invested in quality websites that describe their legal services to the public. Websites are an opportunity for law firms to share their professional experience and help clients familiarize themselves with the firm’s philosophy. However, once a website is built, it needs to be found. If Google cannot identify a […]

  In last month’s FirmFinder digital marketing blog, we covered the basics of Google My Business, which accounts for a growing portion of first page search engine rankings (below sponsored Adwords results). This month, we’ll share some of the more important features in a Google My Business listing, and how this information impacts SEO.   […]

Search results on Google are no longer simply 10 options on the first page. Usually, a user sees three types of results for their keyword search in a local area: ads, map listings, and organic search results. As an SEO and PPC company for law firms, FirmFinder specializes in helping businesses get found in all […]

Marketing a company is much like gardening. Botanists cannot simply grab some dirt from their backyard, throw it in a pot with a seed, and expect the perfect flower. And business owners cannot simply invest in one marketing channel and expect an influx of clientele. Marketing is a multi-faceted effort—it requires on-going attention to multiple […]

FirmFinder clients are attorneys who understand the importance of an effective digital marketing strategy across all channels. The more digital spaces where a business is present, the more eyeballs its site will receive, and the more potential customers it will gain. But the Internet is a diverse space in business opportunity. Which means customers are […]

The effectiveness of Pay-Per-Click advertising on Google is clear. Businesses instantly appear at the top of search results, controlling exactly how, when, and where they want to be found. Pay-Per-Click is typically a more competitive marketing channel, so a law firm needs effective management of its advertising spend to ensure a good ROI. A quality […]