Author Archives: Tara

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Can Google Find Your Website? Robots.txt

When we’re launching a new SEO campaign at FirmFinder, one of the first things we check is a website’s robots.txt file. The robots.txt…
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Working with Multiple Google My Business Listings

Most law firms that rank well on search engines understand the importance of their Google My Business listing. If a lawyer can get…
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Defining Your SEO Market

Attorneys hire an SEO company because they want to be at the top of search engines. However, many of our clients at FirmFinder…
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Google Ads: How to Achieve High Ad Rank

When you’re managing a Google Ads campaign, a high ad rank score can mean the difference between spending $20 a click and spending…
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The Myth of Page Rank

Like some mythical beast of yore, PageRank is a subject often mystified and hallowed within the SEO world. It’s said that if a…
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Google Search Console – What Is Its Purpose?

If you’ve worked with people in the digital marketing industry long enough, you may be familiar with Google Search Console. This tool is…
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User Intent, Rather Than Business Intent

We at FirmFinder know that you enjoy practicing law, and have a passion for helping people navigate the court system. We know you…
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Where Things Are Headed: Digital Marketing and AI

As the Internet evolves, so follows digital marketing. Over the last 10 years, Google has evolved from a straightforward search engine to a…
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Why Changing Domains Impacts SEO

The Internet is constantly evolving. Ten years ago, you might have started your website as fleeting decision, a “side project,” to keep your…
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Is SSL Installed Correctly on your Website?

For several years, Google has prioritized rankings for websites with an SSL certificate. So, if your website is in the minority of Internet…
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