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Growing law firms often wonder, what’s the point of a professional social media account? After all, every social media post these days either feels like a political debate or someone trying to sell something. While the influx of usership on social media has definitely shifted toward business development, that doesn’t mean your social media channel […]

  Ever visited a website that makes you vibrate in place until it loads? Whether it’s an online finance tool or a simple shopping website, no one enjoys waiting for a page to load. Google understands the user’s impatience with long wait times, and has slowly adjusted its algorithm to favor websites with faster page […]

  Everyone hears the word “custom” and thinks it’s a great idea when it comes to websites. After all, you don’t want your law firm’s online presence to seem cookie-cutter or cliche. So, the concept of hiring a designer experienced in code and CSS styling might seem like a way to “break the mold” and […]

The rise of voice search technology has delivered new levels of convenience to users. An online query is now as simple as saying “Hey Alexa,” or “OK Google.” So, how does this change the way we provide law firm SEO? It’s a matter of psychology. At its core, SEO is way to understand how people […]

A website hack can be devastating. If Google discovers that the site is unsafe to users, it will blacklist it, making it impossible for potential clients to find you online. Recovery from such a hack can take more than a year, and that’s with help from a trusted digital marketing expert. At FirmFinder, we follow […]

As a hardworking attorney, you want to achieve success in many areas of business, from difficult cases to changing legislation to social media. A law firm with a popular social media page like Facebook is known throughout the community and achieves an excellent brand. But, the way a law firm fosters growth over social media […]

Left brain, right brain. Paintbrush, calculator. Picasso, Einstein. Creativity and logic are both important to a successful digital marketing campaign. As a leading provider of SEO, Adwords, management, website design and other services for law firms across the United States, FirmFinder is familiar with both types of thinking. Let’s share a little bit about the […]

When you run a local law firm, your first priority is a larger client base. But every market presents its own challenges, with varying levels of demand, perspective, and competition. Key to these factors is geographic location—where you are on the map. Are you in a suburb? A bustling downtown? The countryside? Your physical address […]

It seems like an excellent business strategy. When people enter your site, take the one thing you want them to see, and present it front and center. As soon as they scroll or try to leave, a window within your site pops up and says “wait, this is what you’re missing!” Pop-ups are a common […]

  It’s time to dive into another common false alarm in the SEO world—internal links. When someone needs to reference another page or provide additional resources on a website, they use a hyperlink. These are excellent content tools, allowing users to learn and engage more deeply with website content. Whether a website is linking to […]

The world of SEO is rife with deception. Every small business has received an email declaring online peril for their website, with talk of poor rankings and optimization. These “analyses” are often stitched together with fear tactics and falsehoods. Some marketing companies will say anything to get a sale, even if they aren’t planning on […]

When looking for the right SEO company, you might come across information and analysis of your website’s title tags, also described as meta tags, or meta information. In this blog post, we’ll explain exactly what a title tag is, where it can be found, and its SEO importance. What       A title tag […]

Website traffic, Google rankings, social media, CMS updates—they can feel like a black hole. Many legal professionals struggle to balance the demands of running a law firm with the pressure to market their practice. With every competitor spending hundreds of hours and dollars on their Internet marketing, it might seem like a pointless endeavor. But, […]

Many, many FirmFinder clients want to rank #1 in their local area for “lawyer.” This is an excellent priority, for both the law firm and the SEO company. When a website shows up at the top, more people visit. Volume is an important piece of a successful campaign. But, contrary to popular belief, it is […]

People tend to hate the “cookie cutter,” approach, and with good reason. A carbon copy is built for a group, rather than an individual. But when people view website templates as “cookie cutter,” they skim over numerous benefits. Every single piece of a website template is customizeable. The client still chooses color scheme, images, content, […]