Benefits of Blogging For Your Law Firm “Blogging” often misunderstood term, but there is no question that it’s a valuable tool that is beneficial to your law firm’s marketing strategy. The dictionary definition of a blog is: A regularly updated website or web page, typically one run by an individual or small group, that […]

For many people, the legal field can be complex, intimidating and downright boring. Most of these same people understand that the time will arrive when they need the services of a lawyer. Considering that more than 80 percent of consumers today conduct online research before making a decision – and recognizing that they visit search […]


When we’re launching a new SEO campaign at FirmFinder, one of the first things we check is a website’s robots.txt file. The robots.txt file is designed to communicate whether you want your website indexed by search engines. If the file is set to “disallow,” then an entire website or some of its most important pages […]

google my business

Most law firms that rank well on search engines understand the importance of their Google My Business listing. If a lawyer can get their Google My Business listing to show up in the #1-3 position of Maps results, then they’ll show up at the top of organic search rankings. Google My Business listings gain further […]

Attorneys hire an SEO company because they want to be at the top of search engines. However, many of our clients at FirmFinder don’t completely understand the multitude of factors behind a ranking at the top of Google. One common misconception in SEO is that of the competitor. The theory is simple: if we look […]

google ad rank

When you’re managing a Google Ads campaign, a high ad rank score can mean the difference between spending $20 a click and spending $10 a click. If Google perceives your ads as relevant and valuable, you will spend less and show up at the top. From the beginning of Google Ads, businesses have been expected […]


Like some mythical beast of yore, PageRank is a subject often mystified and hallowed within the SEO world. It’s said that if a website yields high PageRank, it will dominate search engines, burying competitors and attracting hordes of interested users. So, is PageRank real, and can it be the answer to an attorney’s SEO woes? […]

If you’ve worked with people in the digital marketing industry long enough, you may be familiar with Google Search Console. This tool is designed by Google to keep an eye on basic website features to monitor issues and track performance. At FirmFinder, we use Google Search Console to track specific errors, keep an eye on […]

We at FirmFinder know that you enjoy practicing law, and have a passion for helping people navigate the court system. We know you want to practice law, but what do your clients want? In SEO, this question isn’t asked nearly as often as it should be. If you run your entire business around what you […]

As the Internet evolves, so follows digital marketing. Over the last 10 years, Google has evolved from a straightforward search engine to a mobile assistant. During this transformation, Google has developed artificial intelligence technology that does whatever it can to deliver an answer. Digital marketing companies have had to keep pace with these changes. Google’s […]

The Internet is constantly evolving. Ten years ago, you might have started your website as fleeting decision, a “side project,” to keep your law firm in touch with new technology. The domain, or URL, you chose for your website might no longer “fit” with the image or persona you’re trying to establish online. So, you […]


For several years, Google has prioritized rankings for websites with an SSL certificate. So, if your website is in the minority of Internet sites that are not https, it’s time to join the secure side of the web. Installation of an SSL certificate for your website can get very technical very quickly. Between purchasing the […]

            If you’re familiar with SEO strategy, you probably understand the purpose of a title tag. It’s a piece of “meta information” in a website’s source code that shares the purpose of your web page. A website’s title tag is a major piece of the ranking puzzle, but it is […]

To many law firms, SEO is an important but overwhelming part of their marketing strategy. After all, appearing on search engines isn’t as simple as flipping a switch. If you’ve spent any time on the FirmFinder website or blog, you’ve seen that dozens of elements play a role in ranking on search engines. From onsite […]

Most law firms know that content is key to their SEO strategy. An understanding of the different types of content behind an SEO campaign can play a role in its effectiveness. Websites are full of words. Whether content is displayed boldly on the home page, updated regularly via blog posts, or embedded within meta data, […]