Category Archives: Advanced SEO Techniques

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Can Google Find Your Website? Robots.txt

When we’re launching a new SEO campaign at FirmFinder, one of the first things we check is a website’s robots.txt file. The robots.txt…
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The Myth of Page Rank

Like some mythical beast of yore, PageRank is a subject often mystified and hallowed within the SEO world. It’s said that if a…
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Google Search Console – What Is Its Purpose?

If you’ve worked with people in the digital marketing industry long enough, you may be familiar with Google Search Console. This tool is…
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Is SSL Installed Correctly on your Website?

For several years, Google has prioritized rankings for websites with an SSL certificate. So, if your website is in the minority of Internet…
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Three Things You Didn’t Know About Title Tags

            If you’re familiar with SEO strategy, you probably understand the purpose of a title tag. It’s a…
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Google My Business for Law Firms: Part Two

  In last month’s FirmFinder digital marketing blog, we covered the basics of Google My Business, which accounts for a growing portion of…
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Google My Business for Law Firms: Part One

Search results on Google are no longer simply 10 options on the first page. Usually, a user sees three types of results for…
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Comparing SEO and PPC Campaigns

The effectiveness of Pay-Per-Click advertising on Google is clear. Businesses instantly appear at the top of search results, controlling exactly how, when, and…
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Importance of Backlinks

Backlinks are simply a collection of links to a target website. In the early days of SEO, a website with hundreds or thousands…
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