When we’re launching a new SEO campaign at FirmFinder, one of the first things we check is a website’s robots.txt file. The robots.txt…

Like some mythical beast of yore, PageRank is a subject often mystified and hallowed within the SEO world. It’s said that if a…

If you’ve worked with people in the digital marketing industry long enough, you may be familiar with Google Search Console. This tool is…

For several years, Google has prioritized rankings for websites with an SSL certificate. So, if your website is in the minority of Internet…

            If you’re familiar with SEO strategy, you probably understand the purpose of a title tag. It’s a…

  In last month’s FirmFinder digital marketing blog, we covered the basics of Google My Business, which accounts for a growing portion of…

Search results on Google are no longer simply 10 options on the first page. Usually, a user sees three types of results for…

The effectiveness of Pay-Per-Click advertising on Google is clear. Businesses instantly appear at the top of search results, controlling exactly how, when, and…

Backlinks are simply a collection of links to a target website. In the early days of SEO, a website with hundreds or thousands…