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Category Archives:
Advanced SEO Techniques
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Can Google Find Your Website? Robots.txt
By
Tara
When we’re launching a new SEO campaign at FirmFinder, one of the first things we check is a website’s robots.txt file. The robots.txt…
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The Myth of Page Rank
By
Tara
Like some mythical beast of yore, PageRank is a subject often mystified and hallowed within the SEO world. It’s said that if a…
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Google Search Console – What Is Its Purpose?
By
Tara
If you’ve worked with people in the digital marketing industry long enough, you may be familiar with Google Search Console. This tool is…
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Is SSL Installed Correctly on your Website?
By
Tara
For several years, Google has prioritized rankings for websites with an SSL certificate. So, if your website is in the minority of Internet…
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Three Things You Didn’t Know About Title Tags
By
Tara
If you’re familiar with SEO strategy, you probably understand the purpose of a title tag. It’s a…
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Google My Business for Law Firms: Part Two
By
Tara
In last month’s FirmFinder digital marketing blog, we covered the basics of Google My Business, which accounts for a growing portion of…
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Google My Business for Law Firms: Part One
By
Tara
Search results on Google are no longer simply 10 options on the first page. Usually, a user sees three types of results for…
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Comparing SEO and PPC Campaigns
By
Tara
The effectiveness of Pay-Per-Click advertising on Google is clear. Businesses instantly appear at the top of search results, controlling exactly how, when, and…
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Importance of Backlinks
By
Tara
Backlinks are simply a collection of links to a target website. In the early days of SEO, a website with hundreds or thousands…
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