Category Archives: Online marketing

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User Intent, Rather Than Business Intent

We at FirmFinder know that you enjoy practicing law, and have a passion for helping people navigate the court system. We know you…
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Where Things Are Headed: Digital Marketing and AI

As the Internet evolves, so follows digital marketing. Over the last 10 years, Google has evolved from a straightforward search engine to a…
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Why Changing Domains Impacts SEO

The Internet is constantly evolving. Ten years ago, you might have started your website as fleeting decision, a “side project,” to keep your…
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When did you last view your website on your phone?

For more than three years, searches on mobile phones have outnumbered searches from a desktop. Google’s mobile-first indexing initiative is in full swing,…
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Why Designing a Website in Custom HTML is a Bad Idea

  Everyone hears the word “custom” and thinks it’s a great idea when it comes to websites. After all, you don’t want your…
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Growing Social Media the Right Way

As a hardworking attorney, you want to achieve success in many areas of business, from difficult cases to changing legislation to social media.…
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Digital Marketing: Art or Science?

Left brain, right brain. Paintbrush, calculator. Picasso, Einstein. Creativity and logic are both important to a successful digital marketing campaign. As a leading…
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Thinking About User Behavior and Location

When you run a local law firm, your first priority is a larger client base. But every market presents its own challenges, with…
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How much time should be spent on digital marketing?

Website traffic, Google rankings, social media, CMS updates—they can feel like a black hole. Many legal professionals struggle to balance the demands of…
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Why Month to Month Marketing Matters

FirmFinder works with dozens of growing law firms across the U.S. We are hired to help them establish and maintain a strong digital…
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