Search results on Google are no longer simply 10 options on the first page. Usually, a user sees three types of results for their keyword search in a local area: ads, map listings, and organic search results. As an SEO and PPC company for law firms, FirmFinder specializes in helping businesses get found in all three of these places. Sometimes, the map listings are not as well understood as the other two, more traditional results because they are a newer feature. Google started including map listings in 2014, which are connected to an online network known as Google My Business.
Google My Business is almost a modern take on the phone book. Local businesses sign up, inputting their name, phone number, address, and other relevant information. Then users can interact with this information by adding reviews, photos, and corrections to information that a business owner may have forgotten to update. When users input a keyword phrase, Google will display three local businesses nearby that are relevant to the search. So when someone types “family lawyer” they will see three results from maps before they see organic search results. On a mobile phone, Google My Business is usually the first non-advertisement that a potential customer will see.
FirmFinder optimizes the information in Google My Business to push a listing into the top 3 locations for an area, which expands a company’s search potential. However, much of this result is also based on factors we can’t control like reviews or location. Stay tuned, we’ll share more information about making a Google My Business listing search friendly next month!
To ask us more questions about Google My Business as an SEO strategy for law firms, call FirmFinder at 866-910-1458
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