Establishing a well-ranked Google My Business listing is key to a successful SEO campaign. While we covered Google My Business listings in some previous posts (here and here), it’s also important to build a collection of positive ratings and reviews for your law firm on Google. Not only can FirmFinder provide support and content optimization for Google My Business listings, but our reputation management platform will help you increase positive reviews online, while making sure negative reviews are never seen!
Responding to Negative Reviews
Public complaints and negative feedback are an inevitable part of running any business, regardless of a company’s emphasis on customer satisfaction. Fortunately, consumers often see negative reviews and read them with a grain of salt. Businesses can encourage search engines users to read with discretion by responding directly to a bad review. When interested clients see that a business owner took the time to address someone else’s concerns, they feel more confident picking up the phone. No matter if your review is on Google, Avvo, Yelp, Lawyers.com, or Martindale, you can reply to your review directly from within our platform!
Building a Base of Positive Reviews
When a client is happy with services, they are often motivated to share that experience. Often they just need a reminder from the law firm. If people ever extend a compliment, kindly encourage them to share that with the public, and send them a link via email or social media.
To learn more about Google My Business and SEO opportunities for your law firm, reach out to the team at FirmFinder! We’re always happy to help.
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