How Social Media Builds a Brand

Each digital media service from FirmFinder fulfills a unique segment of growth for our clients. While SEO services are designed to improve search engine rankings and improve site traffic, social media encourages a more personalized interaction with clients. Regular social media posts help existing and potential clients understand not just what you can offer, but who you are.

Defining who might seem unimportant for a law firm. After all, you are a legal professional with significant experience and knowledge to help clients develop their case. Your personality, your professional interests, your voice, they won’t matter to a judge. But they do matter to your clients. People want to work with someone who listens and truly cares about their situation. Social media helps people familiarize themselves with your law firm, from involvement in community activities to local legal matters. Social media builds your brand, your identity as a legal practice.

Without a solid brand, your law practice is forgettable. Social media provides consumers with regular posts and engagements to build direct interest. While a website remains rather stable (same content, small SEO updates), a social media page should be updated regularly. If law firms fail to regularly post, they may seem disconnected from online communication, which is an important part of marketing.

As a leading provider of social media services for law firms across the U.S., FirmFinder has excelled at developing custom engagement strategies. Contact us today to get started!

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“FirmFinder backs up their promotional words with actions and results. Within two days of my first campaign, legitimate leads came rolling in. After two weeks, I could barely keep up with the calls and email submissions. They are the real deal!”